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10th Annual Entrepreneurship as Practice Conference 

April 9th – 11th 2025

Jönköping International Business School

The 10th version of this Conference will be hosted by Jönköping International Business School. 


The conference aims to make new connections across different scholarly fields that employ a practice theory perspective. It aims to advance our understanding of entrepreneurship-as-practice, foster network ties, facilitate collaborative writing relationships, and build a strong community of practice scholars.

The theme of the conference this year will be "artefacts and entrepreneuring—The role of other-than-humans in entrepreneurship practices". 


The conference includes keynote speakers, round table discussions, parallel presentations, a popular Paper Development Workshop, and many opportunities to get to know one another.


More information to be announced shortly.

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The practice tradition (also known as practice-based studies, the practice approach or the practice lens) forefronts the notion that practices and their connections are fundamental to all social phenomena (Rouse, 2006; T. Schatzki, Knorr-Cetina, & Savigny, 2001). For entrepreneurship it means that people “perform” ventures, startups and firms on an everyday basis through materially accomplished and ordered practices (Chalmers & Shaw, 2017; Hill,2018; Johannisson, 2011; Vincent & Pagan, 2019). This is to say that descriptions and explanations of entrepreneurship—such as, recognizing, evaluating and exploiting opportunities—are incomplete without the ‘alternate’ description and explanation of how entrepreneurial life is actually lived in and through practices (Gross, Carson, & Jones, 2014; Keating, Geiger, & Mcloughlin, 2013). The term ‘practice’, therefore, does not refer to an ‘empty’ conceptual category of ‘what entrepreneurs think and do’ (Sklaveniti & Steyaert, 2019), but encompasses the meaning-making, identity-forming and order-producing interactions (Chia &Holt, 2006; Nicolini, 2009) enacted by multiple entrepreneurial practitioners and situated in specific (historical) conditions. Therefore, practice theories orient entrepreneurship scholars to take seriously the practices of entrepreneuring as they unfold and are experienced in real-time rather than as they are remembered. Simply put, practice scholars are concerned with the ‘nitty-gritty’ work of entrepreneuring—all the meetings, the talking, the selling, the form-filling and the number-crunching by which opportunities actually get enacted (Matthews, Chalmers, & Fraser, 2018; Whittington, 1996).

For background and information on EaP literature, prior conferences, media and other pertinent materials, please go to:

​The Conference aims at educating interested scholars as well as helps to develop empirical and conceptual papers regarding the ‘practice turn’ taking place in entrepreneurship studies. 

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